SEASON 2, EPISODE 3: MEET THE CEO OF FAIR AFRIC BUILDING A PREMIUM CHOCOLATE BRAND RIGHT AT HOME IN GHANA
CEO of Fair Afric on the Foro Podcast
Ghana grows 25% of the world’s cocoa, but captures only a sliver of the $133 billion global chocolate industry. Why? Because the real money is made after the beans leave Africa.
In this episode of Foro Podcast, we sit down with the CEO of Fairafric, a bold, climate-friendly chocolate company that’s flipping the script from its bean-to-bar factory in Ghana’s Eastern Region.
Their mission? To decolonize chocolate by creating premium products where the cocoa grows, not where it's exported.
We dive into:
🍫 Why processing cocoa locally is up to 100x more valuable than exporting raw beans.
🌍 How Fairafric is building jobs, wealth, and pride in rural Ghana.
💡 What it takes to create a globally respected African brand
This isn’t just a story about chocolate. It’s a powerful lesson in value creation, manufacturing, and rewriting Africa’s place in global trade.
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Building a Premium Chocolate Brand at Home in Ghana.